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Rolex · Datejust · Datejust 31 · Aubergine Roman Diamond-VI Dial
Ref: 278381RBR-0020
Aubergine Roman Diamond-VI Dial, Everose Rolesor Diamond-Set Bezel on Jubilee

0 Available
Today’s Market Value
$23,447
(MSRP $24,100)
Editorial Article
The Rolex Datejust is one of those rare watches whose familiarity can obscure just how consequential it once was. Introduced in 1945, the original Oyster Perpetual Datejust brought together several of Rolex’s defining ideas in a single watch: a waterproof Oyster case, automatic winding, chronometer performance and, most visibly, a date displayed through a window at three o’clock. The Jubilee bracelet was created specifically for its debut, while the fluted bezel gave the watch a visual identity that would become unmistakably Rolex. The Cyclops magnifying lens arrived later, but by the middle of the twentieth century the essential vocabulary of the Datejust was already in place. What followed was less a series of reinventions than an unusually disciplined process of evolution. Successive Datejust generations gained improved movements, more convenient date setting, sapphire crystals, stronger bracelets and clasps, new metals and an ever-expanding range of dials, yet the basic silhouette remained remarkably stable. Through four- and five-digit references and eventually the six-digit era, the 36 mm Datejust became something close to Rolex’s default expression of a traditional wristwatch. It could be restrained in steel with a smooth bezel, unmistakably classic with a fluted bezel and Jubilee bracelet, or transformed through gold, diamonds and elaborate dials without ceasing to look like a Datejust. The present generation arrived in 2018, initially in yellow and Everose Rolesor, with further versions expanding the family thereafter. Rolex retained the traditional 36 mm diameter but redesigned the lugs and case sides, refining proportions that had become somewhat heavier in the preceding generation. The result is subtle rather than dramatic. A modern Datejust 36 still looks immediately related to examples produced decades earlier, but its case feels cleaner and more resolved, with enough substance to appear contemporary without surrendering the balanced proportions that made the size enduring in the first place. Inside, the generational change was much more substantial. The Datejust 36 adopted Rolex calibre 3235, a modern automatic movement built around the efficient Chronergy escapement and offering approximately 70 hours of power reserve. It incorporates Rolex’s blue Parachrom hairspring and Paraflex shock absorbers, provides an instantaneous and rapidly adjustable date, and is regulated under the brand’s Superlative Chronometer standards. Water resistance remains a practical 100 metres. None of those features is particularly theatrical, and that is almost the point: the Datejust is designed around the idea that sophisticated engineering should make a mechanical watch easier to live with rather than constantly remind its owner that it is sophisticated. The range of personalities available within the same basic architecture is another reason the Datejust has remained unusually durable. Oystersteel, White Rolesor, yellow Rolesor and Everose Rolesor can completely alter its character, as can the choice between domed, fluted and diamond-set bezels. The three-link Oyster bracelet makes the watch feel cleaner and slightly more casual, while the five-link Jubilee reconnects it immediately with the model’s 1945 origins. Dial choices stretch from conservative silver, black, white and blue to greens, mother-of-pearl, diamond settings and more expressive decorative treatments. Few long-running watches allow this much variation while maintaining such a clearly recognizable identity. That breadth is also central to the Datejust 36’s appeal to collectors. There is no universally correct configuration. One collector may regard a fluted bezel, Jubilee bracelet and silver dial as the purest expression of the model, while another may prefer the almost austere simplicity of an Oystersteel watch with a domed bezel and Oyster bracelet. Others are drawn to unusual discontinued dials or specific combinations that appeared only for part of the generation. Because Rolex changes dial availability and configuration pairings over time, the family develops layers of its own even while the underlying reference generation remains current. Factory originality, exact configuration and period-correct details therefore matter more than the apparent simplicity of the watch might suggest. Its quirks are largely consequences of the same choices that give it character. The Cyclops lens is useful and historically inseparable from the Datejust, but it is visually assertive enough that some enthusiasts never warm to it. Polished surfaces and center links reveal scratches readily, particularly on watches worn as intended rather than protected as collectibles. At 36 mm, the case can initially seem modest to someone accustomed to modern oversized sports watches, yet that restraint is one of its greatest strengths: the watch sits naturally on an unusually broad range of wrists and rarely feels tied to a particular fashion cycle. The enormous configuration catalog can also make the Datejust seem straightforward from a distance and surprisingly complicated once individual dials, bracelets, bezels and materials are examined closely. In the wider history of horology, the Datejust matters because it helped establish what the modern everyday mechanical watch could be. It was not created as a diving instrument, pilot’s tool or racing chronograph; its innovation was directed toward ordinary life. Automatic winding, water resistance, chronometer precision and a clearly visible calendar indication were assembled into a watch intended to be worn day after day, and generations of manufacturers have since followed essentially the same formula. The current Datejust 36 is compelling because it keeps that idea alive with remarkably little nostalgia. It can serve as a first serious watch, an everyday companion in an established collection, or a deeply specific pursuit for someone fascinated by Rolex configurations. More than seventy-five years after the model first appeared, its defining achievement may be that the basic concept still needs so little explanation.
Market Dynamics
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Technical Data
Case
Shape
Round
Material
Oystersteel case and bracelet
Glass
Scratch-resistant sapphire, Cyclops date lens
Bezel
Diamond-Set 18kt Everose gold bezel
Case Back
Solid Oystersteel, screw-down case back
Dimension
31mm
Lug Distance
17mm
Lug-to-lug
37mm
Thickness
11mm
Water Resistance
100m / 10bar / 330ft
Case Specificities
Monobloc case, screw-down Twinlock crown
Weight
102g
Dial & Hands
Dial Color
Aubergine sunray dial
Hour Markers
Everose gold roman numeral hour markers with diamond-set VI
Hands
Everose gold hands, luminous inserts
Specificities
Date at three, Cyclops magnification
Movement & Functions
Movement Type
Mechanical automatic, self-winding
Functions
Hours, minutes, seconds, date, stop-seconds
Caliber
2236
Movement Description
Syloxi silicon hairspring, Paraflex shock absorbers
Strap
Material
18kt Everose gold and Oystersteel two-tone 5-link Jubilee bracelet
Buckle
Folding Oysterclasp, Easylink 5mm extension
Authentication Guide
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